Let’s get social.
I’ve spent over 13 years working across PR and social media, partnering with more than 200 brands in New Zealand and abroad.
I’ve developed big-picture strategies, created content that actually resonates, and run paid social campaigns that convert. I also manage influencer partnerships end-to-end — from talent sourcing and briefs, to negotiations, contracts, content approvals, reporting, and ongoing relationship building.
On the flip side, I also directly manage influencers and creators themselves, guiding their content strategy, growth, brand alignment, and overall social presence (aka: helping them build a strong and sustainable personal brand, not just “go viral”).
Add in community management, brand storytelling, event planning, and new product launches… and yes, I’ve truly worn (and loved) every hat this industry has thrown at me.
“Hayley was an incredible mentor to me and helped me grasp a strong understanding of the fast changing social media world. She stays calm in the midst of pressure and is pragmatic in reacting to a communication crisis or solving a team problem. Her brand development skills are second to none, her social media strategies are extremely high-level as she really gets into the essence of a brand in order to steer them towards success.”
Amy Forsyth
“Hayley is passionate about helping businesses thrive through the development and application of bespoke, in-depth social media strategies. With Hayley's robust knowledge of the social media landscape, combined with her creative storytelling ability and hands on experience with social media tools and technology, she provides a unique offering that will help drive success for any brand on social media.”
Claudia Godfrey